Thanksgiving Promo Code Ideas

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Estimated Reading Time 6 mins

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Estimated Reading Time 7 mins

• Estee Lauder. Since Black Friday traditionally starts right after Thanksgiving, the latter doesn’t typically get to have its own sale. However, over the last few years, Black Friday moved away from being a single day and transformed into an entire week, or even a month, of offers.
• Function of Beauty. Thanksgiving is a time when brands bombard consumers with sale announcements and early Black Friday offers. To stand out in busy holiday inboxes, your subject line needs to break the pattern.
• Bed Bath & Beyond. Although most holiday emails announce sales or recommend gift ideas around these times, your Thanksgiving emails don’t necessarily have to include a discount.
• Violet Grey. Bed Bath & Beyond covers the host role in its Thanksgiving emails since the brand is all about home decor. Violet Grey, the high-end beauty retailer, by contrast, focuses on the other side of Thanksgiving: being a good guest.
• BarkBox. A common theme many e-commerce emails share around Thanksgiving is gratitude. Many brands, especially those that don’t run Thanksgiving sales, use this time to reflect on the past year and appreciate their customers.
• 4ocean. Speaking of social responsibility… 4ocean, an apparel company with environmental and social responsibility as its core focus, has quite an unusual type of Thanksgiving email example for us.
• The Frye Company. BarkBox and 4ocean do their fair share of corporate social responsibility for Thanksgiving. Yet, one way or another, both emails contain a button to buy companies’ products.

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Estimated Reading Time 3 mins

• Don’t wait until the last second. The most important piece of advice that we can give any marketer is to start planning ahead . Don’t wait for the last second to start scrambling and struggling to keep up with the competition.
• Offer a loyalty discount. Let us not forget what this holiday is really about – giving thanks. We all owe a debt of gratitude to someone in our lives, but in the case of a B2C business, it is true for no one more than our customers.
• Contribute to the local community. While Thanksgiving advertising is important, it’s not the same thing as “Marketing.” Marketing isn’t always about making money in the short term, it’s any action you take that promotes or positions your business.
• Run a social media competition. Tapping into your audience’s competitive side is a get way to generate engagement. And to expand your reach, we recommend that you run it on your social media channels.
• Create holiday-themed content. Your Thanksgiving promotion ideas are only as good as the way you advertise them. With an overload of ads and sponsored content on everyone’s social media feed, you need to invest some serious thought into what you’re posting and when.

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